Marketing in Wyoming, especially Northern Wyoming, is a bit different than other areas around the country. Many people still believe in personal relationships, and tend to be loyal to the companies they work with. That being said, it doesn't mean that there isn't opportunities in marketing. If you are able to produce an inviting offering through marketing you may be able to break some of the loyalties, and drive additional customers to your business. The way you get that message out there, though, is going to be very essential.
1. Social Media Marketing
Social Media Marketing should be a big component of any marketing in Sheridan, WY. When I say social media I don't mean simply posting to your Facebook page every few days. What I mean is a combination of blogging, photography and paid ads on Facebook and another medium that is ideal for your business. Paid ads on Facebook are a great way to gain exposure for your business for a small investment.
2. Search Engine Optimization
There is a reason why Google is a brand and an action. People frequently use Google to get answers about local businesses, and where they can find specific products or services. By optimizing your website you can be the business that people find with they start Googling.
Sheridan is a prime area for networking your business. There is Third Thursday Festival, Chamber of Commerce Meetings, Chamber After Hours and many other clubs and organizations. Sheridan is also the type of town where people like to get out. From festivals to rodeos you can meet a lot of people. Make sure that getting out and meeting people is part of your marketing strategy.
4. TV Advertising
TV ads in the Sheridan market, specifically Charter, can be quite affordable for small businesses. Depending on the rep that you work with, you can often get ROS ads for as little as a few dollars. This makes it an OK medium to get exposure, but it shouldn't be your only one. TV is great in combination with digital advertising.
5. Radio Advertising
Sheridan, WY is home to two different radio networks. Radio is a very action oriented marketing medium, so make sure to utilize it for any events or special sales.
6. Newspaper Advertising
Newspaper advertising, regardless of the area, isn't performing as well as it used to. That being said, if Newspaper meets your demographic, and you can afford consistency, it can be an acceptable medium. The demographic is often 55+ and female.
My suggestion for people doing Marketing in Sheridan is to really focus on the first three first. A combination of these three can get great results in almost any market.