Saturday, February 6, 2016

Making the Most of Your Budget

If you were to ask me what you should be doing for marketing it would be pretty obvious how I would answer: SEO, Social Media, PPC and Retargeting.  However, this isn't in the budget for some people.  So, the question comes back to what you can do on a small budget.  Or, is there a feasible way to market with a small budget.  So, here's my priority list for marketing any small businesses in Sheridan, WY.

  1. Networking
  2. Facebook Advertising
  3. SEO
  4. PPC
  5. Geofencing
  6. Retargeting
  7. Radio
  8. Newspaper
  9. TV
  10. Billboards
1. Old school networking is essential for any business, even in 2016.  Building up a system for generating referrals can drastically improve your business, as it always has.  So, make networking a priority.  You can't afford not to do this.

2. Facebook Advertising

This isn't just posting on your Facebook page every day or so.  This is running actual ads on Facebook for your local market.  This is one of the most affordable marketing mediums today, and it needs to be done by more businesses.  The problem is that it is quite intimidating to start into alone.

3. SEO - Search Engine Optimization

Of course, SEO is always essential in a marketing plan.  There are two parts when it comes to making your website work for you.  One is getting it created.  Two is actually getting it found when people Google your business name or your services.  You'll be shocked that most websites aren't designed with SEO in mind.  You can learn more about my Sheridan SEO services here.

4. PPC

PPC, or pay per click advertising, are the paid ads at the top of the search results.  You should be spending at least $200/month, for small businesses, to keep your local customers coming to you.  You can also get more aggressive with these ads if your budget allows.

5. Geofencing

New cellphones are equipped with GPS, which means that they are a prime source for marketing.  You can now target people within specific areas, such as the hospital or school, and have people within those areas see your ads in mobile apps such as Fruit Ninjas and ESPN.

6. Retargeting

Retargeting ads are the ones that follow you around once you've been to a website.  They are an affordable marketing medium, and allow you to get the most out of your website visits.

7-10 Traditional Marketing

You know all about these marketing mediums.

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