- Facebook Advertising
1. Old school networking is essential for any business, even in 2016. Building up a system for generating referrals can drastically improve your business, as it always has. So, make networking a priority. You can't afford not to do this.
2. Facebook Advertising
This isn't just posting on your Facebook page every day or so. This is running actual ads on Facebook for your local market. This is one of the most affordable marketing mediums today, and it needs to be done by more businesses. The problem is that it is quite intimidating to start into alone.
3. SEO - Search Engine Optimization
Of course, SEO is always essential in a marketing plan. There are two parts when it comes to making your website work for you. One is getting it created. Two is actually getting it found when people Google your business name or your services. You'll be shocked that most websites aren't designed with SEO in mind. You can learn more about my Sheridan SEO services here.
PPC, or pay per click advertising, are the paid ads at the top of the search results. You should be spending at least $200/month, for small businesses, to keep your local customers coming to you. You can also get more aggressive with these ads if your budget allows.
New cellphones are equipped with GPS, which means that they are a prime source for marketing. You can now target people within specific areas, such as the hospital or school, and have people within those areas see your ads in mobile apps such as Fruit Ninjas and ESPN.
Retargeting ads are the ones that follow you around once you've been to a website. They are an affordable marketing medium, and allow you to get the most out of your website visits.
7-10 Traditional Marketing
You know all about these marketing mediums.